13:27
aaronchua
Image by Getty Images via DaylifeRisks in ordering drugs online: A clear case for market design principles. With rising health costs, it is reasonable to expect more and more people going online to source for cheaper alternatives. Unintentionally but not unexpectedly, there will be a corresponding increase in the number of counterfeit drugs.So, what kind of opportunities are open to a startup to help rectify the problem?
I see an opportunity to build a JellyFish type of comparison sites for online drugs with a built-in reputation system for information revelation. It is also important to create a risk index for sites that have not been rated, similar to what Zillow has done for housing: creating liquidity in the market. Designing such a market driven incentive will be more productive than a top down approach IMHO. Besides doing good, there is of course the $75 billion market that you can tap into : )
Posted in: marketplace,startup business ideas
