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Sunday, 31 August 2008

The importance of looking good

I had a intense discussion with the GameRenkei folks on interface design for the past week. A thing that came up unexpectedly was the importance of making games look good. As we scan the current game sites such MiniClip, Kongregate et al, we realise the cluttered interface was not what we were looking for. Instead, we want something more refined and loooks better. In order words, we want a Tumblr equivalent for games.

This conclusion is a minor revelation for the founders and for me personally. In the course of starting GameRenkei, the importance of making games look good was often in the background. We realise that this should not be the case, and in fact, should become the strength of the platform.

Why is looking good important? We think there are strategic reasons beyond aesthetics enjoyment. A well designed interface like Tumblr allocates users attention more efficiently. For example, Tumblr's explore feature is a much engaging and efficient way of browsing content, rather than the typical approach of listing the top games because it allows for freshness in the category you desired.

Also, we hope that giving weight to the how the game will look and display has an effect on the type of game developers the platform will attract. The hope of the team is to break away from the types of games found on MiniClip but focus on higher quality and innovative games.