An interesting NYtimes article highlighting the potential snowball effects in obesity:
According to the World Health Organization, 400 million adults around the world weighed in as obese in 2005. In the United States, more than a third of women between 20 and 39 are obese, some of them extremely so. For the first time in history, large numbers of obese women are having children.
Indicates how ripe this market is for using some 2.0 makeover. Revolutionaries should seriously think about how next generation media strategy can produce better industrial value chains to solve this obesity epidemic.
Cheap weight loss programs: The high price for weight loss camps means that a massively distribution solution can create tremendous value. I am thinking of a set of simple tools to help caring entrepreneurs create low cost weight programmes for their community.
Open game platforms for exercise game: Wii fitness games show us a way for kids to exercise while having fun. How about a network that focus on these fitness games? Build a value chain that directly connects fitness game developers and their users.
Adbuster for food ads : Food industries are spending about $900 million to advertise their unhealthy food to the children. We need a Adbuster equivalent to stop these messages from reaching these kids. We also need to construct an index that measures how much 'bad food' advertising' is each food company throwing at the children.
Raise parents' awareness: How shocking to find the parents are in denial of their children's weight. How do we design markets to drill that into them?
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