Idea generation #54: Sharing as an edge competency.

Sharing.

A simple concept that is taking on new importance in this new economy.

I first seriously think about it when Fred Wilson, in one of his comments, mention that sharing is a big part of what social media is. Sharing enables interaction, which is the key value in social media.

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  fredwilson 6 months ago 1 point

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  But the goal of social media should be two fold
  
  1) Make it easier to share
  2) Deliver value for sharing
  
  Then we'll get more sharing
  
  Fred

But, today I learned that sharing is beyond social media and digital. Umair Haque has very elegantly showed us how sharing can be a key driver of value across real industries such as automobile. Sharing is in fact one of the next gen strategies that breaks the practice of encouraging consumption.(Investing vs consuming is also another way).

What else can be shared? What industries are there where sharing will reduce the incentive to consume and hopefully, free up resources to do more investment?