Welcome to aaron chua make money blog

Hi, welcome to my blog. In this part of my world, I talked about how to achieve financial freedom by learning how to make money online through creating sites and earning from them.

Below are some current and past make money projects that details my learning journey.

My current experiment in making 50 amazon site niches. If you have not been following this challenge, best place to start is this resource page for the amazon challenge, that lists all the articles that I have written so far.

My experiment in making 1000 a month through adsense in 9 months.

If you came here looking for low cost startup ideas, here are 140 startup ideas that you can browse through.

Friday, 23 January 2009

My office's branding plan is stupid

I have just finished the branding plan for our office. The intent was to increase awareness for the industry and hopefully, attract more attention to the companies and their products.

The disappointing part was that we are adapting the 'blasting' approach, rather than having a true conversation with our stakeholders. This is pretty ironic. Our office often talks about disrupting traditional media, and here we are, using a medium than we want to disrupt.

My office does not understand that compressing its ideas and messages into 'branded' messages is not as efficient as my CEO talking about it through a blog. The passion and conviction that our office has of transforming the industry simply cannot be conveyed in 'branded' message.

We need to have discussions on how to have a true 2 way conversation with our stakeholders. It is pretty sad that we don't.