Let's take that logic and apply to one of the growing areas in social media: blog comments. How does blog comments help to surface the most interesting blogs? I don't think it might be as obvious as the question suggests.
First of all, let's understand what kind of complementary value does comments add to the blog posts:
- Adds additional perspectives, views et al beyond what was offered by the blog author
- Links to interesting examples or other relevant articles
- Provide facts or numbers that either refute or verify what the author has said
There might be more but I think the above covers a lot of the value that comments provide.
How do any of these help us in surfacing the most interesting blog posts?
Unfortunately, I don't have a direct answer. If you have thoughts on the importance of blog comments as context, do leave a comment.
If content is King....Context is Kingdom (hat tip to Dr Ramesh)