Welcome to aaron chua make money blog

Hi, welcome to my blog. In this part of my world, I talked about how to achieve financial freedom by learning how to make money online through creating sites and earning from them.

Below are some current and past make money projects that details my learning journey.

My current experiment in making 50 amazon site niches. If you have not been following this challenge, best place to start is this resource page for the amazon challenge, that lists all the articles that I have written so far.

My experiment in making 1000 a month through adsense in 9 months.

If you came here looking for low cost startup ideas, here are 140 startup ideas that you can browse through.

Wednesday, 6 May 2009

Surprising results about ebooks from Google Trends

I have blogged about the rising interest of ebooks and even suggested a few startup ideas. As part of my ongoing research, I wanted to know which geographic area has the most interest in ebooks. As a proxy, I dig into Google Trends to see where ebook searches are coming from.

The first obvious thing is that there are more searches now on ebooks. This is not surprising given the proliferation of devices like Kindle and the iPhone that enable mobile reading.

What surprises me is the next chart that ranks the regional interest in ebooks. Unexpectedly, the countries with the highest interest all came from Southeast Asia. I had initially thought that US and Europe would have stronger interest but the data has shown me otherwise.

As I dig deeper, most of the interest in ebooks were coming from the desire to find free ebooks. This is not unexpected given that most of the countries in this part of the world desire free stuff. However, it also signals that there is a demand for ebooks in this region. It is just that nobody has figured out the right business model for it. That is a huge opportunity.

My next step was to explore the demand for ebooks on different devices and whether that demand is evenly distributed across the world. I first look at kindle ebooks and found that most of the interest came from US and Europe. Asia, on the other hand, doesn't seem to have strong demand for ebooks on Kindle.

I then look at the demand for ebooks on iPhone. Surprise, surprise. The regions with the most interest comes from Asia, not US or Europe. The top 5 for example are mostly countries in Southeast Asia. This caught me off guard as I didn't think there was such strong interest here. This also gives me comfort as I am currently developing a service that attempts to do for authors what TopSpinMedia is doing for musicians, but on the iPhone platform.

These are just rough findings but they have taught me something new. What I want to find out next are the categories of ebooks that are most read. If there is any information you want to share, do leave them in the comments.

Thanks for reading!