(Click on the image to enlarge)
So, USD83 for Dec from a site that I worked on for 3 months. Not too bad. I still remember my first 100 per month took me about 5 months and comes from 5-6 sites. To have this result in a shorter time and with just one site assures me that I am moving in the right direction.
So, what I did I do in Jan? I added 25 additional articles to the site that target new terms. I also started to backlink keywords that are beginning to show promise using buildmyrank. It was a lot of work but the results have, quite frankly, improved beyond my expectations. I initially expect about 150-200 in Jan. The results kind of flew past that:
USD467 in Jan, from USD89 in Dec. That is a jump of about 500%, which is quite an astonishing growth. So, what did I really do to have this result?
The main driver is learning how to use emering products in your niche. For me, I managed to find 2 TV shows in my niche that talks about new products in every show. What I did was to look at the symbiosis for the show in advance and write new articles that review these products. Because the keywords had very little competition, my site managed to obtain first page rankings for almost all the new keywords that I target. When the showed aired, my traffic jumped and adsense clicks increased significantly. If you hit a really popular product, then you will see the spike as shown in the image above. That day alone, I got USD60 in adsense.
The good thing about targeting new product keywords, rather than news, is that some of them will proven to be long term traffic drivers as consumers begin accepting the products. That is how my site continue to enjoy the increased traffic even after the shows have aired, although the traffic levels will not be as high as when the products just aired.
All this points to an important lesson that I want to highlight here. You need to have processes for your online business. These processes must aim at your highest value adding activities. For this site, the highest value adding activities is new keywords discovery. I know that the more new keywords I target, the more revenue the site can generate. So, I created a routine whereby I will watch the symbiosis at certain nights and force myself to write articles that target these new keywords. Once this process has been established, it becomes a sureway fire to make more money. Without this process, I could have become lazy and the site might not make as much as it does now.
Of course, I intend to hand this process over to my outsourcer once I created a process for her to duplicate what I did. That is how you can scale your business. Do one thing yourself and once you know how it works, formulate a process to hand it over so that you can continue to do other higher value adding activities.
The above points to the fact that most online marketers don't have a business process. That is something I want to talk more in this blog because I feel that most IM blogs do not talk about the business management side of IM. However, to be successful, you need to apply management techniques to really grow your business. It is all about formulating business processes which gives you the biggest value and that recruiting outside help to scale these processes.
One of the thing that I am will be doing more this year is investment into established sites. I know how to make money now so for me, i am willing to buy sites that have traffic so that I can apply my current processes and resources to these sites and grow them. Through this approach, I will definitely hit my 10k a month goal this year and 30k a month goal next year. I have already bought 2 sites and in future posts, I will detailed how I select sites to buy and what to do with them once you have bought them over.
So you find this useful. Do leave a comment as it gets lonely here without them : )
Until my next update, go forth and make more passive income!