Why all my keywords lose rankings after the April 25 algorithm change?The reason is nto clear cut and I see 2 major factors:
Observation 1: Big brands are moving up
It is natural to see brands moving up. If Google wants to remove webspam, the first logical thing is to give greater weight to sites with more trust. That means branded sites will get a leg up on our niche sites. I see this happening across my niches where big brands such as amazon, webmd etc are occupying top spots in the SERPs.
Due to the above, your niche site will be pushed down. If you experience a few ranking drops and see big brands above you, then the good news is that your niche is not penalised by this latest webspam algorithm. It is just that your site doesn't have the necessary trust and authority to outranked those branded sites above you.
Observation 2: Sites with links from private blog networks are losing ranks big time
I mentioned about a Google patent that might be used for this change. Here is the paper. Basically, it is an algorithm that attempts to determine the quality of a linking cluster and draw conclusions on whether the articles are manipulated.
In layman terms, it means that the algorithm is trying to analyse the backlink articles and see if the links placed are relevant with relations to the articles and the entire site. If the backlink articles are deemed to be manipulated, the linking destination (which is your site) will either drop in rankings and be completely deindexed.
From my own network of sites, this pattern is very obvious. Sites which had backlinks from only private blog networks such as BuildMyRank are dropping rankings like flies. Sites which had a more diversified backlink profile dropped less. Sites which had no artificial backlinks are unaffected and some even gain in rankings.
So, the message is loud and clear. If you want backlinks, do it the right way. Create great content and network with other webmasters to get them. Forget about trying to outsmart the webspam algorithm because it will only get better at detecting unnatural backlinks.
For me, I don't do the backlink game anymore. I focus more on identifying undeserved niches in up and coming markets and create content to serve those needs.Very often, you will find that you can indeed get search traffic without backlinks.
Look at all these terms I can traffic for when I wrote the latest google algorithm change yesterday. I couldn't build backlinks fast enough to rank for these terms even if I try.
(Click to enlarge)
So, if your site disappeared from the SERPs, understand whether it is because you being outgunned by the brands or you have been building too many links from private blog networks.
Time to clean up and move on.