I don't believe in passion sites because it seriously limits what markets we go to. Most offline businesses are not really passionate about their business's core subjects anyway. Instead, I proposed that we choose niches based on whether we can create interesting content that can be shared so that we can get both traffic and links.
So, what are the kind of unique selling propositions that we can create for our amazon sites? Many will say real reviews but I don't that is enough anymore. No matter how real your reviews are, you are never going to beat Amazon itself for the sheer number of reviews it has. We need to add other values to our amazon sites. Below are a few examples:
Unique selling proposition #1: curate modern productsPeople like to share the new and the interesting. For products, that means finding the latest and the interesting products in our niches, rather than just showcasing what they can buy from Amazon.
Example: I have a camping Amazon site (site 25 in our list of amazon sites featured in the Amazon Challenge update #7). It is a boring site: http://4seasontent.org/.
For a while, I couldn't think of anything to write until I bumped into this: fieldcandy.com. Then it stuck me. I can curate all those unique and contemporary tents and post them to the site. They might not result in sales but they have a chance to bring in real traffic and maybe even links.
You can extend this concept to virtually any product based niche sites. Use one portion for reviews and the other to curate interesting new products in the niche.
Unique selling proposition #2: adding tutorials or guidesAnother way to differentiate your amazon sites is to add a tutorial or guides section. These are purely informational content to help readers of that niche. You can see how this work in digital-photography-school.com/. There are 3 sections in the site: photography tips, camera reviews and post production tutorials. Only the reviews section is monetized with affiliate links.
Example: I am thinking of doing this for my minicupakemaker.org site, where I will introduce 1 section on making mini cupcake and another on how to decorate them.
- do you select niches based on whether you can create interesting content?
- do you have any ideas on how to create interesting content for Amazon sites?