In my previous article on how to get traffic to your blog without backlinks, I mentioned that decreasing your reliance on link building improves the remaining aspect of SEO, which is mainly keyword reseach, copy writing, and developing metrics & analytics. In this article, I want to zoom in one aspect, which is copy writing.
Everything else aside, I am not a good writer by any standard. I have poor grammar, lots of spelling mistakes and no voice to call my own. So, the copywriting I am talking about is being able to think and write in the same mental mode as the readers you want to attract.
A good SEO copywriter produces lots of longtail keywords naturally. By placing myself in the same mental mode as my user:
- I use the same terms they use
- I ask the questions they ask
- I provide the questions they ask
- I talk about related things that they might be interested in
If you want to hone your copyrighting, set yourself a metric.
For me, every content that I produce, I target to have at least a couple keywords which the content is on the first page of the search engines. I don't care which keywords or which search engines. I focus on getting into the head of my users so that I understand the context, the timing and the reason for their search.
If you practice this long enough, it will come naturally in whatever materials you are writing. I have not completely master it yet but I have improved quite a bit since I first started sharpening this skill. If your niche sites have low traffic after penguin, time to hone your copyrighting skill as well.